| COLLEGE: | Arts and Sciences | |
| DEPARTMENT: | Mass Communication | |
| PREFIX: | ADV | |
| NUMBER: | 3300 | |
| TITLE: | Advertising Media Strategy | |
| CREDIT HOURS: | 3 | COURSE ATTR: | N/A | COREQUISITES: | N/A | PREREQUISITES: | ADV 3008 Minimum Grade: C and ECO 1000 Minimum Grade: C |
COURSE DESCRIPTION: | Problems, techniques, strategy of media research, planning, budgeting, and effective utilization in advertising. |
Please send any comments, questions, or suggestions to: