| COLLEGE: | Business | |
| DEPARTMENT: | Marketing | |
| PREFIX: | MAR | |
| NUMBER: | 3823 | |
| TITLE: | Marketing Management | |
| CREDIT HOURS: | 3 | COURSE ATTR: | N/A | COREQUISITES: | N/A | PREREQUISITES: | MAR 3023 Minimum Grade: C | COURSE DESCRIPTION: | An applications oriented study of the marketing function at an intermediate level. Emphasis upon techniques for analysis and problem-solving. Builds upon the principles and concepts learned in MAR 3023, and provides a strong foundation for the remaining courses in the marketing curriculum. |
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