| COLLEGE: |
|
Business |
| DEPARTMENT: |
Marketing |
| PREFIX: |
MAR |
| NUMBER: |
4156 |
| TITLE: |
International Marketing |
| CREDIT HOURS: |
3 |
COURSE ATTR: |
N/A |
COREQUISITES: |
N/A |
PREREQUISITES: |
MAR 3023 Minimum Grade: C |
COURSE DESCRIPTION: |
A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior. |
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