| COLLEGE: | Business | |
| DEPARTMENT: | Marketing | |
| PREFIX: | MAR | |
| NUMBER: | 4503 | |
| TITLE: | Buyer Behavior | |
| CREDIT HOURS: | 3 | COURSE ATTR: | N/A | COREQUISITES: | N/A | PREREQUISITES: | MAR 3023 Minimum Grade: C | COURSE DESCRIPTION: | A study of the basic concepts of buyer behavior, including pre- and post-purchase attitudes and behavior patterns, information processing relating to the functional areas of marketing and the buyer's decision-making process. Managerial applications to marketing are emphasized. |
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