| COLLEGE: | Business | |
| DEPARTMENT: | Marketing | |
| PREFIX: | MAR | |
| NUMBER: | 6158 | |
| TITLE: | International Marketing Mngmnt | |
| CREDIT HOURS: | 3 | COURSE ATTR: | Globalization Studies (XGO) | COREQUISITES: | N/A | PREREQUISITES: | N/A | COURSE DESCRIPTION: | A study of marketing management activities from the perspective of firms doing business across national boundaries. Emphasis is upon aspects of marketing which are unique to international business and problem-solving within an international context. |
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