| COLLEGE: | Business | |
| DEPARTMENT: | Marketing | |
| PREFIX: | MAR | |
| NUMBER: | 6646 | |
| TITLE: | Research for Marketing Manager | |
| CREDIT HOURS: | 3 | COURSE ATTR: | N/A | COREQUISITES: | N/A | PREREQUISITES: | N/A | COURSE DESCRIPTION: | A study of marketing research methods and information systems and their relationship to marketing decision- making. Topics include value and cost of information, sample design, questionnaire design, statistical analysis, and report presentation. Lecture, reading, case analysis, and project. |
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