| COLLEGE: | Business | |
| DEPARTMENT: | Marketing | |
| PREFIX: | MAR | |
| NUMBER: | 7787 | |
| TITLE: | Marketing Theory & Thought | |
| CREDIT HOURS: | 3 | COURSE ATTR: | N/A | COREQUISITES: | N/A | PREREQUISITES: | N/A | COURSE DESCRIPTION: | An intensive study of marketing concepts and theories from 1900 to present. Emphasis is placed on the development of theory, as well as predictions of future theoretical developments. |
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